Around how many delivery counts is needed to display the results?¶
Significance can be calculated when each variant has a delivery count (sample size) of 100 or more. If the delivery count of any variant is less than 100, or if the baseline result rate (the value of the target indicator) is 0, “Cannot calculate” is displayed. Note that results tend to fluctuate while the delivery count is small, so we recommend waiting a certain period before making a decision.