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      • A/B test significant difference display
        • At what point is the data collected that is used for computing the significant difference?
        • The screen hasn’t changed from “There isn’t a significant difference yet”. Is there a rough indication of when it will be completed?
        • Around how many delivery counts is needed to display the results?
        • What is a significant difference?
        • What is a confidence interval?
        • Will the results change if it was determined to have a significant difference?
        • Is it possible to go back to past significant differences?
        • Is it possible to change the significance level used in the confidence interval?
        • When is automatic winner selection performed?
        • Can I enable automatic winner selection for a campaign that is already being delivered?
        • Can the control group be automatically selected as the winning variant?
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Will the results change if it was determined to have a significant difference?¶

It may change until a winning variant is selected. The results are recalculated each time they are displayed, using all delivery results up to that point, so depending on subsequent delivery results, “significant difference” may revert to “no significant difference”. However, Repro’s significance testing uses a method (sequential testing) that rarely produces a false “significant difference” even with repeated checks, so a displayed result is unlikely to be overturned later.

Once a winning variant is selected (either manually or by automatic selection), no further significance testing is performed, so the results no longer change. If “Automatically select the winning pattern once a significant difference is confirmed” is enabled, the results at the time of the decision are displayed as fixed, so there is no concern that the judgment will change afterwards.

  • « What is a confidence interval?
  • Is it possible to go back to past significant differences? »

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