KPI¶
KPI Analysis lets you find problems and see how effective changes to the app and website were by checking numbers of important events.
Activate event tracking to take advantage of KPI Analysis. See also Event Tracking.
Example
In the above example, the chart shows that between 29/1 to 31/1, a change of design caused a dip in conversion for users who visited the product page.
Seeing KPI of First Time Users
You can also see the KPI analysis of first time users to validate a change with your app and website. This is to reduce the amount of data noise from experienced users when testing a new layout or design.