One-click unsubscribe¶
Some email clients display an unsubscribe button next to the sender name on the email view screen. Users can unsubscribe from emails with a single click from this button. Repro supports this unsubscribe button by adding a List-Unsubscribe header when sending emails. This page explains how Repro supports one-click unsubscribe and describes the behavior when the button is clicked.
Note
Displaying the unsubscribe button requires the List-Unsubscribe header, which Repro adds automatically. However, even when it is added, the button is not always displayed. Whether the button is displayed is determined by the email client and the receiving mail server, based on factors such as the delivery status of the sender domain.
Note
Gmail requires senders of marketing and promotional emails to support one-click unsubscribe. For details, see Email sender guidelines (official Google page).
List-Unsubscribe header support¶
When Repro sends an email, the List-Unsubscribe header is always added. When the one-click unsubscribe button is clicked, the data is reflected in Repro treating that user as unsubscribed. After the data is reflected, no more emails are sent to that user, just as when unsubscribed users are imported from the Repro dashboard or S3.
For details on importing unsubscribed users, see Linking email addresses to Repro.
Data reflection on one-click unsubscribe¶
When the one-click unsubscribe button is clicked, the data is reflected only in Repro. If you want to import the reflected data into your own system, use the data integration option.
Behavior when using channels¶
With one-click unsubscribe, only the channel to which the sent email belongs is unsubscribed. For example, suppose the following two channels exist.
New product announcements
Coupon announcements
If you send an email through the ‘New product announcements’ channel, clicking the unsubscribe button shown in that email unsubscribes only the ‘New product announcements’ channel. The subscription status of the ‘Coupon announcements’ channel does not change.
For details on channels, see Email channel settings.
FAQ¶
What does the URL included in the List-Unsubscribe header look like?¶
It looks like the following URL.
email.reproio.com/unsubscribe/<random_string>
<random_string> is a random string that identifies the user and channel.
Note that this URL cannot currently be changed to, for example, an unsubscribe URL managed by your own company.